“Experience has shown that public awareness initiatives have not yielded the required impacts. 
Awareness raising on issues that impact on humanity, MUST have a ‘human face’ in its dissemination.”
                                                                                                – Damian Ihedioha, 2003.


Public awareness facilitate the following:


Reminds us of our moral duty of maintaining integrity
Defines our sense of responsibility to future generations
Influence policy of government
creates enforcement presence, thus promoting compliance.